We all know the word organic just feels better. But what does it really mean?
From the veggies in your fridge to the clothes in your closet, crops grown organically are grown with GMO-free seed and follow practices that maintain soil health, conserve water, and support biodiversity.
Take that apple you ate for lunch. Why is it organic? Because the entire farming system used to produce it avoided the use of man-made fertilizers, pesticides, growth regulators, and livestock feed additives. We’re officially changing the old saying to go something like “an organic apple a day keeps the doctor away.”
Just like food takes the whole farming system into account, the whole apparel supply chain plays a part in determining whether that T-shirt you’re wearing is organic. Let’s start with the Holy Grail of organic textiles: The Global Organic Textile Standard (GOTS). For an item to be organic, it must follow GOTS’ specific list of criteria through every stage of its process – from production to processing to packaging. Here are some of the major criteria:
Organic farming cannot use any pesticides.
For comparison, conventional cotton uses 16% of the world’s pesticides. Pesticide exposure has been known to cause impaired memory, severe depression, and immune system disruption among cotton farmers. Pesticides further permeate the ecosystem, waterways and surrounding arable land. By committing to organic cotton, we’re supporting better farming practices and protecting farmers’ quality of life.
Organic growing practices also support soil and land health.
Healthy land retains more nutrients and can produce crops for more seasons than conventional land. And here’s some cool science for you: Some organic growing techniques improve the soil’s ability to sequester carbon, pulling it from the atmosphere. On organic farms, soil productivity is often preserved with cover crops instead of synthetic fertilizer, so farmers can sell these crops for additional income, making this whole process twice as awesome.
Organic agriculture uses water more responsibly.
A conventional cotton T-shirt takes 713 gallons of water to grow (enough to sustain one person for almost three years). Organic cotton uses far less water, and a more sustainable kind of water called “green water.” Green water uses rain water instead of irrigation, while “blue water” is pumped in from from lakes, streams, glaciers, and snow. Cotton cannot be certified organic unless it uses a certain amount of green water versus blue.
Organic farming supports biodiversity.
Research shows that biodiversity is greater on organic farms than conventional farms. Visit an organic farm and you’ll see more plants, flowers, insects, and butterflies. Why the abundance? Because organic farms aren’t filled with those nasty pesticides killing off natural pollinators. Living creatures are more likely to survive and thrive (PS: we’re really into bugs. Here’s more on that).
Organic farms are in it for the long haul.
Fields can’t be considered organic until they’ve committed to the GOTS process for at least three years. This ensures that the soil has enough time to flush all of the toxins that have accumulated. So even if you’re farming organically now, you can’t be certified after your first year – No cutting corners!
Our Verdict: Organic Cotton or bust.
Apparel production touches the lives of people at every phase of the supply chain. Our commitment to sustainable sourcing is designed to protect the planet and all people throughout the supply chain (and that includes you!). When you shop organic cotton clothing, you can feel good knowing that you support it, too. So next time you’re shopping for clothes, choose organic. Consider it the equivalent of going to the Farmer’s Market (for your closet).
Feeling inspired? Shop MEN’S ORGANIC COTTON and WOMEN’S ORGANIC COTTON