A History of Empowering People with Disabilities

March is Developmental Disabilities Awareness Month and it’s a cause that is near and dear to our hearts (and our triple bottom line business). Since 1997, we’ve partnered with Search, Inc – a Chicago-based non-profit – to support and inspire people with disabilities to live their fullest lives. Here’s a brief history on our long and fruitful friendship. 

1968 – Search, Inc. opens its first program for 8 kids with developmental disabilities in a Chicago suburb. It’s a grassroots movement started by parents advocating for the inclusion of their children into the public school system. Their vision is of a world where all people livelearnwork and play alongside one another, bringing their unique abilities to the community.

1972 – The Earth Child Emporium is established, Search’s first adult learning program for individuals at its school who are aging out of services.

1988 – Search opens it first supported Living Program, a home for residents in Chicago.

1995 – Horny Toad, now Toad&Co, opens its first store in downtown Telluride. Our HQ is Chicago where Gordon Seabury, Toad&Co CEO, meets John Lipscomb, Search President. They start hatching a plan.  

1996 – Search buys, renovates, furnishes and staffs 9 new homes for 56 individuals – all in a span of 6 months.

1997 – Toad&Co and Search link up to co-found Planet Access Company, a third-party logistics warehouse in Chicago that trains and employs adults with disabilities. The original concept was for Search clients to make camping pillows using fleece scraps from Toad’s production. This idea ultimately gives way to the Planet Access Company (PAC) warehouse. Toad becomes their first client.


2000 – Visibility Arts established, a comprehensive visual arts program is launched to provide Search clients opportunities for self-expression, creativity and achievement.

2004 – Toad&Co and Search partner to launch Search for Adventure, a program to take individuals with developmental disabilities on their first outdoor adventure experiences. Trips are fully paid for and fully inclusive. The first trip is to Graceland in Memphis, TN.


2008 – Visibility Arts moves into its flagship gallery and studio space in Mt. Prospect, Chicago.


2010 – The Planet Access Co. Store opens in Lincoln Square in Chicago. It’s a retail store with a mission: 100% of the proceeds from purchases help over 500 people with disabilities live more independent lives. The store only carries brands that make sustainable and socially responsible clothing, jewelry and décor.

2012 – Search’s Hop on the Bus to Independence hosts their first free workshops to help people with disabilities build skills to independently and safely use public transportation.

2013 –  Search successfully merges with JJ’s List, a smaller grassroots organization. This expands Search’s opportunities for self-advocacy and disability awareness training. The plucky acting-turned-teaching troupe, the Disability Awareness Players, is formed.

2015 – PAC Warehouse upgrades into a new 63,000 sq. ft. space to house its growing enterprise. More brands, more units, more employees, more good. Each year the company generates over 20,000 hours of paid, train-to-work opportunities, allowing individuals with disabilities to earn a wage while they gain valuable work experience. 


2016 – Visibility Arts expands again with the opening of a second studio space and gallery.

2017 – Toad&Co sends the inclusive Canoemobile around the US to connect 1000 adults with disabilities to various National Parks across the US for their first time.

Our CEO Gordon and our Search, Inc. partners canoe through the Santa Barbara Harbor


2020 – As of today…

180 individuals live at 30 independent and supported residences throughout the Chicagoland area.

385 individuals have participated in training and paid work opportunities through PAC since 2003. 

500 individuals with developmental disabilities are thriving as members of Search, Inc.

700 people have gone on 104 Search for Adventure trips that have included hiking the historic Appalachian Trail, experiencing the majesty of the Grand Canyon, and riding the range at the Powderhorn Dude Ranch in Colorado.

4,500 students and adults with disabilities have built their public transportation skills.

11,000 people at more than 150 organizations have received a Disability Awareness Training for disability-aware customer service.

Millions of units shipped out of PAC warehouse (including 100% of Toad&Co’s inventory!).

Every Toad&Co purchase contributes to a bright future for adults with disabilities. Thank you for being part of this movement – more to come in 2020 and beyond!


March is Developmental Disabilities Awareness Month: A Letter From Our CEO

March is Developmental Disabilities Awareness Month, a month that is near and dear to the heart of Toad. In 1996 (back when we were still Horny Toadmore on that here), we partnered with Search, Inc. to co-found the Planet Access Company, a warehouse that trains and employs people with developmental disabilities.

Here’s more from our CEO Gordon on why March is such a special month for us:

Back in the 90’s, the outdoor industry was fully vested in saving the planet and responsible environmental business practices, but no one was connecting the first “P” of  triple bottom line business (People, Planet, Profit): PEOPLE. I wanted Toad&Co to lead that charge and add a meaningful people dimension to the industry’s responsibility ethos.

Enter Search, Inc.— a non-profit organization dedicated to the advancement of people with disabilities. They had a novel idea to build a social enterprise partnership between a non-profit organization (them) and for-profit company (us). I couldn’t pass up the opportunity to connect these eager individuals to the larger economy. That’s when Toad&Co and Search co-created the Planet Access Company (PAC), a state-of-the-art logistical warehouse with a mission to train and employ adults with disabilities to foster independence and pride.

Since its establishment in 1996, Planet Access Company has trained over 700 individuals with developmental disabilities, processed hundreds of thousands of products, and shipped to retailers and customers all over the world. In addition to handling warehouse logistics for other brands, 100% of Toad&Co products are picked, packed and shipped with unmatched reliability and service by the PAC work crew. Without a doubt, it is the single greatest source of pride for both Search, Inc and Toad&Co.

As Toad&Co sales grow, so do the opportunities for adults with developmental disabilities by spawning other programs born from this partnership. The proceeds from PAC have funded a travel program for people with disabilities, disability awareness training for businesses, a retail store for additional vocational training, and a visual arts program.

When we forged this unorthodox relationship, our goal was to prove that a for-profit/not-for-profit enterprise could be done with grace, mutual benefit, and meaningful impact. We are happy to say that we exceeded even our wildest dreams. Now, we look to focus our energy and resources to expanding our efforts and inspiring other organizations to follow suit.

So thank you for being a part of our mission. A portion of every Toad&Co purchase goes toward creating meaningful change in the world. We couldn’t do it without you. 

In gratitude,


Gordon Seabury, CEO Toad&Co 

A portion of every Toad&Co sale creates opportunities for adults with disabilities. This month, Developmental Disabilities Awareness Month, and every month. You shop, we give.