The 90s called, and they’re not getting their jeans back anytime soon. We’re thrilled to announce that we’re now offering vintage denim on our website. By rocking vintage, you’re doing your part to keep clothes out of the landfill, which keeps the circular economy in motion, and lets Mother Nature rest easy (most denim production also uses a ton of water, so shopping vintage is just as water-wise as it is a win for your closet).
Because each pair of vintage 501s has its own unique story, inseam lengths will vary and some pairs are more washed and worn than others. We think it’s awesome that no two pairs are the same, and love the idea of adding your chapter to your new (well….old) pair’s story.
Our in-house denim gurus (AKA Kyle, our Head of Product, Design, and Supply Chain, and Lindsay, our Web Merchant/Style Superstar) share their super simple, step-by-step guide on how to cut denim to make it your own. Give it a try and we can guarantee that your newly acquired jeans will thank you for keeping them from the landfill, and breathing some extra life into them too.
And a pro tip from the rest of the Toads: Make it to the end for a good laugh.
Our long term commitment to sustainability wouldn’t be what it is without our vow to save water. We’ve been reminded to turn off the sink while brushing our teeth from a young age, and we can all agree that protecting this valuable resource is more important now than ever.
We’re on a mission to cut our water usage by 100,000 liters per year by 2025. Here’s what we’re already doing, and will continue to do, to up our H2O-saving game.
When it comes to sustainable fibers, recycled fibers are the gold standard. Virgin materials require a ton of land, energy, chemicals, and—you guessed it—water, to produce. Recycled fibers, on the other hand, rely on materials that have already gone through those resource-intensive production processes once. If you want to get in the eco-weeds, here’s how fabric is made from recycled plastic bottles.
From 2018 to 2019, we have almost doubled our use of recycled fibers. And each year, we’ll continue to raise the bar.
A conventional cotton T-shirt takes 713 gallons of water to grow (enough to sustain one person for almost three years!). But organic agriculture uses water more responsibly. For something to be GOTS certified, it must use a certain amount of “green water” (a more sustainable kind of water, which uses rain water instead of irrigation) versus “blue water” (pumped in from lakes, streams, glaciers, and snow). Overall, organic cotton uses 88% less water than conventional cotton to grow.
Fabrics that take less water to produce, such as hemp and TENCEL™, are a big win for Mother Earth. Hemp is more than the latest buzzword—it’s an epic wonder weed that relies primarily on rainwater to grow. And TENCEL™ is a plant-based fiber made from certified sustainable trees (often eucalyptus, which require far less acreage and water to grow than cotton). It’s made in a closed loop process, recycling process water and reusing the solvent at a recovery rate of more than 99%. Lenzing Modal® is another fave eco-friendly fiber of ours. The bulk of it comes from renewable beech trees which grow quickly, don’t rely on artificial irrigation, and propagate on their own.
From 2018 to 2019, we’ve more than doubled our use of hemp fibers, increased our use of TENCEL™ by over 30%, and increased our use of Lenzing Modal® by almost 40%. And our commitment to these low maintenance plants isn’t going anywhere.
In a closed loop system, products are designed and manufactured to circulate within society for as long as possible, with maximum usability, minimum waste generation, and the most efficient use of resources (ie: using our natural resources to their full potential before discarding them, and even then, discarding in a way that won’t harm the environment). In closed-loop factories, wastewater doesn’t leave the plants. Instead, it’s filtered and sent back to its own system to be reused. Fibers like TENCEL™ and Modal are processed in closed-loop systems which recover and reuse solvents.
Let’s do this, sustainability. ‘Til death do us part.
We drink a lot of coffee at Toad HQ (changing the status quo takes energy!), so we’ve become somewhat of an expert on what to look for in a good cup of Joe. Sure, a great roast is essential, but coffee made from conscious companies just tastes better. Here are some of our favorite sustainable coffee companies and fellow 1% for the Planet members (ie: at least 1% of their revenue is donated to environmentally friendly non-profits). Start your day with a cupful of good.
Bivouac coffee is all about letting nature take its course. Specializing in “natural coffee,” the method allows the sun and heat to dry the coffee beans versus the more water-intensive process of washing the coffee beans. All of their packaging is 100% compostable and their work benefits non-profits like the American Alpine Club and Big City Mountaineers.
A favorite of the Toad weekend warriors, High Brew’s canned coffee is about as packable a punch as they come. The real bonus is that they give a portion of sales to support the delosAndes Cooperativa in Columbia. The co-op has invested over $2 million dollars in education, sent 1,069 people to university, and constructed three Micro-Wet Central Mills to promote environmental sustainability in the community. Farmers only use 3 liters of water to produce each pound of coffee (vs. the traditional 30L) and save over 20 million liters annually. High Brew gets high quality coffee beans while farmers achieve greater profitability with less environmental impact. Win, win, win.
If this coffee doesn’t warm you from the inside out, then we don’t know what will: They give back 10% of annual profits to programs for children who are affected by Autism Spectrum Disorder. And 25% of sales from special blends go to local schools to help raise funds for student programs. And they source organic and fair trade ingredients for their coffees and cold brews. AND it happens to be delicious. We really can’t say enough about HMC’s awesome coffee.
“It is the responsibility of life in the present to preserve for life in the future. That is why we choose Kind, because a business should share no less in that responsibility than the people who support it.” Can we get an Amen? Based in Estes Park, CO, Kind Coffee strikes the perfect balance between living well and doing good with their chemical free, fairly traded, and certified organic beans. And if you’re a decaf drinker, they use the Swiss Water decaffeination process, the ONLY decaf process achieved without the use of chemicals.
When CEO Jim Cole wanted to make a difference in local land preservation, he set out to make a company in which he could give away most of the profits. Started as a joint venture business partner of the Sonoma Land Trust, the sales of all Freezeout Coffee directly benefit the preservation of land and water in Northern California. Change starts on a local level – and is best served with cream and sugar.
They’re a B-Corp, they’re carbon-free, they source organic and fair trade beans, they give back 1% to organizations like Rainforest Trust and Save Our Wild Salmon… the name “Grounds for Change” certainly seems fitting. With an awesome commitment to sustainability and a strong cup of brew (we like their Coffee of the Month to try new blends), we tend to stand a little taller after a cup of this stuff.
So you’ve got your organic cotton apron and your bamboo utensils and you stopped buying plastic-bottled beverages a decade ago. You’re off to a stellar start! Here are a few more ways to turn your BBQ/cookout/tailgate/meet-and-eat into a sustainable Iron Chef spectacular.
Gas vs. Charcoal – We’ll stay out of the flavor debate, but we’ll pass on the facts about these fuel sources: Charcoal briquettes are typically made from a combination of lighter fluid, sawdust, and other chemical additives; when burned, charcoal briquettes can produce 105 times more carbon than propane and nasty little air pollutants called VOCs (Volatile Organic Compounds). Propane, on the other hand, does come from non-renewable fossil fuels but produces fewer and cleaner emissions. So propane is the way to go, BUT here’s the catch: if you can find true charcoal (generally called lump or chunk charcoal), this fuel is made from a non-additive hardwood material and burning it is carbon neutral.
Cookin’ With the Sun – If you’re in the market for a zero emissions option, go for a solar grill or oven. Solar grills are a renewable take on the traditional “electric” grill, while solar ovens magnify and maximize sunlight to do the actual cooking. Science is so cool.
FOOD & DRINK
Get Local – There are about a million and one reasons to buy local food. To name just a few, buying local: reduces your carbon footprint thanks to short-distance transportation, supports local farmers, stimulates biodiversity in your ecosystem, and generally sidesteps all that plastic packaging you find in chain grocery stores. Co-ops, farmer’s markets, farm carts, community gardens, local grocery stores… we’d bet there are tons of great options near you.
DIY Dips – Do you know how easy it is to make hummus? REALLY easy. Say buh-bye to single-use plastic tubs and hello to your new party trick. Google your favorite dip recipes (we like these for hummus, salsa, and green goddess dip) and put that food processor to work. Twice as much dip for half the cost and 0% the amount of plastic. Wins all around.
DIY Chips – Potato chips, pita chips, tortilla chips, bagel chips, kale chips…there is literally no end to what you can slice and bake. Pick your base, toss with olive oil and salt (or other spices if you’re feeling, well, spicy) and bake low n’ slow. (Addendum: If you’re like our copywriter, Daisy, and “just loooove Doritos,” just make sure to repurpose that empty Doritos bag and reuse it as a trash bag. But also, the internet even has a DIY Doritos recipe… so no excuses).
Chill Properly – This one is tricky, but we understand ice is useful (hello, margaritas). When buying ice, opt for one big bag instead of multiple smaller ones. Reuse the bag as a trash bag or dry out before recycling (BTW, here’s a quick rundown on what’s recyclable and what’s not). If you have a bucket or a cooler to keep cold, fill it with cold water and ice packs.
The Bottle and The Can – We know you know, but it’s a good reminder: Cans and bottles are the best materials to recycle, with clean plastic next, but avoid juice boxes or things that come in cartons – they’re coated with a thin film on the inside that renders them unrecyclable.
SUPPLIES & MATERIALS
Plate & Wipe Responsibly – Skip single use plastic or styrofoam and look for paper plates and napkins that are made from recycled materials. When you’re done, toss in the compost or the fire. Don’t have a compost? Make one.
Get Real (With Real Utensils) – We challenge you to avoid single-use materials (even if they’re compostable and made out of corn oil…). Use the utensils you’ve got and ask a friend to bring all their utensils, too. If you host often, hit up a local thrift store and get a bunch of cheap utensils as a backup BBQ set.
Bees Have Your Back – Ditch plastic wrap if you know what’s good for ya! We’re big fans of reusable beeswax wraps that come in all different sizes and keep your leftovers just as fresh. You can find them in lots of stores now (even in Trader Joe’s), or you can make them yourself – just be sure to the get beeswax beads from a local store, not delivered via the interwebs!
Raise a Cup to Mother Nature – Say it with us, “No more plastic cups!” Grab a 12-pack of mason jars (about $8 at the grocery store). Or just ask your friends to BYOC – tell them it’s just like camping.
When one eco-friendly trailer door closes, another opens. While Dr. Drew’s passion for sustainability and general stoke for life have been integral to launching our Save the Planet, Wear Sustainable mobile tour, his time on the road has come to an end. While Drew returns to the Toad mothership in Santa Barbara, CA, we’re kicking off a new chapter of the tour in Freeport, ME—with a new rad couple at the wheel.
Meet Rob and Rachel. Originally from Atlanta (Rob) and Connecticut (Rachel), the pair met at Appalachian State University, tucked into the Blue Ridge Mountains of western North Carolina. They most recently lived in Denver where Rob worked as a land use planner and Rachel was working with geographic information systems for the city. Now, they’re onto their next big adventure as they hit the road to spread the word about how we’re helping to clean up the apparel industry.
Toad HQ: What made you want to join the Save the Planet, Wear Sustainable tour?
Rachel: We had been tossing around the idea of a big road trip for a while now, so when we heard about the tour through my sister Sam (who works at the Toad&Co Freeport store), we knew we wanted in! I’ve been a big fan of Toad for a while now and love the word that this tour is spreading.
Rob: We’re already fans of the brand and really support Toad’s ecologically responsible practices. We really wanted to be a part of increasing awareness of the environmental impacts of the apparel industry (4th largest global polluter—real bummer) and offering an alternative (go nude, or wear sustainable clothing). It was a no brainer!
What are you most excited about in the months ahead as you lead the charge on the STP tour?
Rob: I’m excited to see parts of the country that I’ve never been to, and engage the local communities as we raise awareness about sustainability.
Rachel: Aside from the two stops (Freeport and Chicago) on this next leg, every place will be new so I’m really stoked to see cities we haven’t been to and connect with the people in those communities.
What’s your favorite U.S. city to visit?
Rachel: It’s always whatever’s next! Recently, we’ve spent a lot of time in Santa Fe and we love it. The sunsets, food, and hiking are killer.
What about your favorite nationalpark?
Rachel: Rocky Mountain National Park, without a doubt.
Rob: Ditto! Living in Denver gave us the opportunity to spend plenty of time there. I’m stoked to visit new parks along the trip, especially Glacier NP and Northern Cascades NP. Who knows—maybe we’ll wrap up our time on the tour with a new favorite…
How about your favorite road trip songs?
Rob: Can’t go wrong with a long Phish or Dead jam to crush some miles!
Rachel: You’ll usually find me listening to some folk or bluegrass. There’s a lot of John Prine and Vampire Weekend in my current rotation.
Which one of you is most likely to get caught belting out your favorite tunes while driving?
Rachel: We have a few solid duets in our repertoire, but probably me!
At Toad, we stand by the idea that every day is an adventure. What are your best tips for living life this way?
Rob: Go for it! If you’ve ever wanted to do something, you can find a way.
Rachel: And don’t wait. Just make it happen!
What outdoor activities get you most fired up?
Rob: Backpacking and fly fishing. But also into hiking, cycling, running, and climbing. I guess this is also how I live every day as an adventure!
Rachel: I love biking around to check out new spots, backpacking and hiking, and I’ve recently gotten into fly fishing with Rob.
Even the most adventurous of us need a little downtime. How do you like to spend yours?
Rachel: I love to bake (mostly pies) and garden.
Rob: Playing guitar, eating good food, and an occasional binge watch on a rainy day.
Can you share your best hacks for living life on the road sustainably?
Rob: Bring reusable cups and utensils, say “for here!” when ordering food and coffee, wear clothes a lot between washes (dirty is the new clean), and stop to make food on the road.
Rachel: We try to limit our waste as much as possible—make our own food, bring to-go containers, eat in if we don’t have them, and always say no to straws!
If we learned one thing from Drew, it’s that the search for the best cup of coffee and most tasty beer is critical on a long road trip (just kidding, Dr. Drew, you taught us a lot). What’s currently topping your list?
Rachel: I’ll get a vanilla latte when I’m treating myself, and my old neighborhood coffee shop in Denver, Queen City Collective, makes the best cuppa Joe. When it comes to beer, I’m really into the Milkshake IPA right now. WeldWerks in Colorado does ’em best.
Rob: You can’t go wrong with a good IPA, clear or hazy. Right now we’re in Maine and I’m loving Lunch from Maine Beer Co. For coffee, I typically go for a local light roast in whichever city we’re in.
Have you ever gone nude in the name of sustainability (we have to ask…)?
Rachel: We haven’t yet, but anything’s possible on the tour, right?!
What are your favorite Toad clothes to keep it comfy on the road?
The apparel industry is a dirty one (the 4th largest global polluter of air and water), and the way we see it, you have two options: Go nude or wear sustainable. So we’ve set out on a cross-country tour to spread the word – with our sustainably-retrofitted 1959 Shasta Trailer Buffy leading the charge and Toad Drew (aka Dr. Drew) at the wheel. We’re rolling into towns to host events with local retailers, organizations, artists, and makers to spread the gospel of sustainability. And yes, for those wondering, those are Drew’s legs on the driver’s side of the truck.
Drew and Buffy have been on the road for 92 days (that’s around 8 thousand miles, 23 tunnel breath holds, and 98 honks), so we decided it was time for a check in with our main man to see how life on the road is treating him.
Toad HQ: Where are you now?
Drew: Somewhere in Delaware, near the Pennsylvania border. This morning I got stuck behind a horse and buggy carrying a cart of hay during rush hour. First time for everything!
What has been the most unexpected part of your trip?
How big Texas actually is! You don’t really feel the 268,597 square miles until you’re driving it with a trailer in tow.
What’s the most beautiful place you’ve seen so far?
Great Smokey Mountains, Tennessee. The Smokeys were covered with snow-capped trees and untouched wilderness as far as the eye could see. It’s the most visited national park in the nation (pro tip: free admission!). I rolled through the park at first light and as I came through the hills, the clouds settled right at the treeline, staying true to its namesake. A must see for all wilderness fans.
Can you tell us a little bit about your sidekick Buffy?
She’s a 1959 Shasta trailer – and we’ve retrofitted her interior using 100% sustainable materials like upcycled cardboard and sawdust, recycled cork, upcycled steel, and beetle kill pine for the floorboards. We keep her well lit with a rechargeable battery and solar panels. She might be sick of my personal carpool karaoke moments, but she’ll never admit it (If you want to know what I’m belting out, check out my road trip playlist).
Who’s the most interesting person you’ve met along the way?
I met a great guy named Art in Raleigh, NC. He’s originally from Kauai and is making plans to sail from Maine down to Florida. We’ve been supporting local retailers and nonprofits in every city we stop in, and I’ve met a ton of cool people through those partnerships. Everyone’s been super welcoming and it’s been great to be part of each of these communities for a few days.
With “Go Nude” written all over your ride, we have to ask…how many times have you been flashed?
Surprisingly, zero! Though one gal did tell me, “You wish you could see me naked.” Ask me how many traffic violations have been committed after seeing the rig, though. Probably thousands.
We believe it. What else have you been keeping track of?
I’ve enjoyed 111 beers (discovering lots of rad local breweries), stayed in 19 2-star hotels, saw 85 dog sweaters in Austin, TX, and coffee intake has been too high to calculate.
Have you learned anything new about sustainability on your trip?
In Pennsylvania, we’re partnering with Stroud Water Research Center to put on events around the state. They’re an awesome non-profit that taught me a lot about organic farming. They advise on seasonal cover crop rotations (planned sequences of crops over time on the same field, which helps improve soil stability) rather than tillage (turning the soil to prepare for seeding). Soil tillage can increase the likelihood of nutrient runoff into streams and rivers and the release of greenhouse gases. Crop rotation also means fewer problems with insects and pests, preventing the need for pesticides.
How do you keep things eco-friendly while you’re on the road?
I dine in for most of my meals (relying on Airbnbs with kitchens so I can whip something up each night). I also always cruise around with a spork, a coffee/beer mug (what’s in it just depends on the time of day), and a water bottle. I shop with reusable bags (produce bags too) and bring reusable containers, like mason jars, for bulk bins at co-ops and local grocery stores.
Have you learned anything surprising about yourself along the way?
I never would have guessed I loved being on the radio! There might even be a podcast interview going live soon…
What’s the best thing you’ve eaten?
Brisket in Austin. Hands down.
What’s the strangest thing you’ve eaten?
Okra. That’s some slimy stuff!
You’ll be saying goodbye to Buffy and passing the torch to a new tour lead soon. What are you looking most forward to during the final leg of your trip?
Scoring some waves in Maine and seeing our store in Freeport (also Maine).
What’s the first thing you’re going to do when you get back to Santa Barbara?
I’m going to see Father John Misty at The SB Bowl with my lady.
Which spring items have you seen flying off the shelves?
Weed, reefer, ganga, Mary-Jane, skunkweed, chronic, hash, hemp, herb, Devil’s grass… call it what you will, it’s all just Cannabis. And we’ll cut to the chase: We’re big fans of Cannabis. It’s got some insane super-hero properties (it’s phytoremediative, so it absorbs bad pollutants from the soil and replenishes the good stuff), it’s natural (no pesticides or GMO seed), and it’s a really sustainable crop (low-water, low-maintenance and thrives when left in the sunshine). It also helps a lot of people feel less stressed, less pain, and generally more happy. Who doesn’t like that? There’s a lot to like about this epic weed.
WHAT IS CANNABIS?
Like all plant families, Cannabis has many different sub-species and each has their own unique features. You’ve probably heard of the two main classifications: Sativa and Indica. Marijuana can be made from both plants, but Hemp is ONLY made from Sativa. The Sativa plant is tall, stalky and generally associated with a “mental high” while the Indica plant is bushier, has bigger leaves and is associated with the body high. All Cannabis plants produce cannabinoids, but not all cannabinoids are the same…
WHAT ARE CANNABINOIDS?
This is the secret sauce of all Cannabis plants. And by “secret sauce” we mean complex chemical compounds found in resin. The most common cannabinoids are Tetrahydrocannabinol (THC) and Cannabidiol (CBD).
WHAT IS THC?
THC is the cannabinoid that produces “psychoactive effects” (ie: gets you high) and is the main difference between Hemp and Marijuana: Hemp has trace amounts of THC (about .3%) while Marijuana has anywhere between 15%-40% depending on the strain (Maui Wowie, Pineapple Express, Purple Urkle… we could be here all day). THC can be extracted on its own and used in everything from vaporizers to brownies.
WHAT IS CBD?
If THC is the stuff that gets you high, CBD is the stuff that heals. It’s a natural anti-inflammatory and when it reacts with the body’s Endocannnibinoid System it mitigates stress by getting the body back to it’s optimal state of homeostasis. And it won’t get you high. To make a very long, scientific story short, CBD has become a popular form of homeopathic healthcare and we’re not mad about it. Though the FDA has declared it legal, each state has its own laws so check before buying oils or tinctures.
WHAT IS MARIJUANA?
Marijuana is all about the THC. Marijuana is grown from both Indica and Sativa plants and is recognizable by dense buds full of crystals (that’s where the THC is). With high (heh, get it?) THC concentrations and smaller stalks, Marijuana is grown for recreational and medicinal purposes only. It’s also what distinguishes marijuana from being illegal in many places. For now… #LEGALIZEIT
WHAT IS HEMP?
Grown strictly from the Sativa plant, Hemp’s super-low THC concentrations and tall stalks make it an ideal crop for industrial purposes. This sturdy fiber is used in a range of products from paper to rope to food to textiles (that’s where we come in). Fun fact: George Washington grew hemp at Mount Vernon and Betsy Ross sewed the first American flag from hemp!
WHAT IS HEMP CLOTHING?
Our bread and butter! Hemp textiles pack a lot of natural performance: strong, resilient, anti-microbial, and virtually indestructible in water. Hemp’s a porous fiber (like all natural fibers), allowing it to wick-moisture and respond to your body temperature. Its also got great drape, can be super soft, and wears well over time. We blend hemp with other fibers like organic cotton and recycled polyester to achieve different performance benefits.
When you live on Earth (which 99.9% of us do…), every day is Earth Day. Since every action we take affects our Mothership (hello Butterfly Effect), a little positive change can go a long way. Here are 10 easy ways you can help fight climate change, because we’re all earthlings and we’d like to keep it that way.
1. No more single-use plastic ever.
You’ve heard it before but we’ll say it again for the kids in the back: single-use plastic is a REAL bummer. Bad news: Humans buy about 1,000,000 plastic bottles per minute and only 23% of plastic bottles are recycled within the U.S. Good news: There are SO many great reusable options for water bottles, sandwich bags, grocery and produce bags, metal straws, silverware, alternatives to Saran Wrap like Bee’s Wrap – the possibilities are endless, and they’ve gotten really easy to find.
2. Shop brands that give back.
When everyone’s selling something, it can be tough to know who’s doing it in a responsible way. A few tips: Look for brands that are part of 1% for the Planet (that’s us), Conservation Alliance (us too), or are B-Corp Certified (workin’ on it). These are all signs that brands are doing their part to help save the planet.
3. Look for energycredits.
Lots of U.S. states offer tax credits for things like installing solar panels, making energy-efficient improvements to your home, or driving energy-efficient cars. Check out all the incentives your state offers here.
4. Reduce and Reuse.
Obviously recycling is important (fun fact: recycled fibers are the gold standard for conscious clothing), but Reducing and Reusing resources will have the biggest positive impact. Reuse the basics (pst: here’s our guide to 20 Reusable Everyday Items), and for goodness sakes attempt to FIX things before you replace them (here’s the 101 on how to sew a button). If you must, donate unwanted clothes to a program like The Renewal Workshop.
5. Support your local farmers.
Most food in the US travels an average of 1,500 miles to get from “field to plate.” It takes 435 fossil-fuel calories to fly a 5-calorie strawberry from California to New York. Shopping locally-grown food cuts that down to basically ZERO. More bonuses to buying from local farmers: It’s generally organic (ie: doesn’t rely on synthetic or petroleum-based chemicals), it fosters a healthy ecosystem in your own backyard, and small farms help keep the natural balance between humans and wildlife (and many farms even act as Certified Wildlife Habitats).
6. Bike, walk, run, skate….
Get that heart pumping and get moving the Flinstone way! Across the world, the longest-living people are the ones who have incorporated movement into their life daily. Walk to visit friend, ride your bike to the grocery store, get outside for a hike. Do things the old fashioned way (ie: without gasoline) and you’ll do right by the earth and the body.
What’s better than getting your hands a little dirty in the name of Planet Earth? Plant a tree. Pick up trash on the beach. Maintain trails. Do it with a friend and it’ll have twice the impact. Get your kids involved and you’ll have a Steward of the Earth for life. Here’s a great site called VolunteerMatch that will hook you up with local orgs doing cool things in your community.
8. Make it official.
Take your dedication one step further and become a member of 1% for the Planet, a network of brands, organizations and individuals that are committed to giving back to the earth by supporting key issues related to climate, land, food, pollution, water and wildlife. Businesses commit to giving 1% of sales each year, and individuals (that’s you) can commit 1% of their salary or volunteer hours to approved nonprofits. If the karma points aren’t incentive enough, you’ll get exclusive discounts and prizes from the 1% network of brands (like Toad&Co!) who are committed to being better.
Flex those democratic muscles and vote for candidates and policies that care, especially local politicians who are making decisions about your own backyard. Look for measures and representatives who are bike and pedestrian-friendly, protect natural areas, focus on waste management, and advocate for clean water.
10. Wear sustainable.
The apparel industry is the 4th largest polluter of air and water on Earth. The way we see it, you can either go nude or wear sustainable. (Shameless plug: we’re traversing the country in our sustainably-built “Go Nude” trailer to spread the word). Nudity isn’t always an option, but sustainable clothing is! 100% of our clothing is made with sustainable fibers and fabrics that are 3rd party certified for responsible manufacturing.
Shop Men’s and Women’s sustainable spring styles. Your Mother will approve.
When it comes to apparel industry pollution, the buck stops here. As pioneers in sustainable fashion, we set out to create a collection that didn’t waste, pollute, or use any resources. The result? The ZERO Collection, the world’s first clothing line made with zero impact.
Ok, we might be yanking your chain, but now that we have your attention… let’s talk sustainable apparel.
Here’s the short version: The apparel industry is the 4th largest polluter of air and water on earth and 12.8 million tons of textiles end up in US landfills annually. That’s a massive impact clothing has on the earth.
Here’s the long version: The apparel industry is not without flaws, but there are tons of innovative practices that are helping to clean up a dirty industry. For the last 23 years we’ve been on the front lines of the movement by doing our homework and adapting our supply chain. Here are some of the things we’re doing to make Toad&Co apparel better for people and planet:
-Our polybags are made from post-consumer plastic and were recently redesigned to move the air hole to the top for reuse as dog doodoo bags (because we love dogs as much as we love sustainability)
-And we’re always learning! We’re members of the Higg Index, TextileExchange, and OIA Sustainability Working Group – organizations working to identify and implement sustainable practices throughout our shared global supply chain
Sustainability isn’t the easy route, but for us it’s the only route. Check out our Men’s and Women’s collections (which aside from going nude, are about as sustainable as you can get).
And if you’re interested in learning more with a beer in hand, check out our Save the Planet, Go Nude Tour – coming to a local brewery near you! Join the movement and check the schedule here.
Make no mistake: Recycled fabrics are the most sustainable fabrics you can find. “Ya, but recycled fabrics still use so much energy to convert old stuff into new fabric…” Yes, but they don’t use nearly as much energy or resources as creating fibers and fabrics from scratch.
Take new polyester vs. recycled polyester. Virgin polyester is made from a combination of coal, ethylene (which is derived from petroleum), air, and water, which are formed from a chemical reaction under extremely high heat (If you’re a science nerd, here’s all the chemistry behind it). It’s a high energy process that relies on even more energy and natural resources when you consider the amount of resources it takes to extract coal and petroleum from the earth. Not great.
Recycled polyester, on the other hand, is made from recycled plastic bottles which cuts out the need for petroleum and coal extraction. Our recycled polyester literally starts at the dump to collect plastic bottles that don’t belong in landfills (yay waste-reduction!). From there, the plastic bottles are shredded into flakes by a machine (that can be run on renewable energy!). Those flakes are melted down into pellets, then the pellets are extruded (think spun and pulled like taffy) into yarn. The yarn is then knitted, cut, and sewn into clothing just like any other yarn. Check out this video for the whole breakdown.
It takes about 9 bottles to make one T-shirt. All of our recycled polyester fibers are made from 100% post-consumer plastic bottles and they’re GRS Certified (Global Recycling Standard). Only 9% of the Earth’s plastic has been recycled, but we’re committed to boosting that percentage by using more recycled polyester every year.
In 2018 alone, we spared 12 tons of reusable material from entering the landfill, 8.7 million gallons of water, and 51 tons of C02 emissions by using recycled wool, recycled cotton and recycled polyester. This spring, we have 9 fabrics that use recycle polyester and we’re looking double that in the fall. The future is recycled!