Bringing Optimism to our Cities: One Color at a Time

Over the last several weeks, a lot has changed in our daily lives. We’ve gotten more familiar with our own four walls than we may have ever thought possible (seriously, has that rug always been that color?!), and when we do venture out, things look pretty different. In many places, our neighborhoods are empty and plywood covers the doors and windows of our favorite local bars, restaurants, and shops. But amongst all the uncertainty that COVID-19 brings, our optimism is one thing that continues to propel us forward.

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When our Lizard Lounge store in Portland, OR, had to shut its doors due to the pandemic, it was boarded up and no longer gave off those feel-good Toad vibes that we know and love. So when designers from architecture and design firm Gensler reached out to us about sprucing it up, we couldn’t have been more excited. To brighten the canvas around our cities, these designers have volunteered their time to partner with small business owners to create vibrant and inspiring murals that reflect the distinct personalty of each business – and the promise of better times to come.

Color Speaks — a research project spearheaded by Gensler’s Seattle office — was initially created to study how color can bring hope and optimism to the future of our cities, and how applications of color in the urban environment affect our behavior and collective well-being (and if we weren’t already excited enough, this research is right up our alley — this spring, we too drew inspiration from the psychology of color).

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These designers are using this initiative to encourage others to join them in revitalizing storefronts and transforming abandoned streets into beautiful splashes of uplifting colors and positive messages of resilience and hope. To date, the Gensler Portland team has painted murals at four locations around the city, and conversations are underway with even more business owners. Since initiating this project, more Gensler offices around the nation are joining in to beautify their own cities. And until Lizard Lounge reopens, passersby get to experience some seriously good vibes from the outside.

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Feeling inspired? Here’s how you can get involved. The team has created a free tool kit (containing a list of necessary supplies, “paint-by-number” guide, and helpful tips) that walks even non-artists through the process of painting their own murals. Just contact the team through the Color Speaks (@colorspeaks_) Instagram page to get one.

 

 

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