The Psychology of Color

“Colors, like features, follow the changes of the emotions.” Pablo Picasso knew a thing or two about how to use color to evoke feelings. So do all those songs about “amber is the color of your energy” and “mellow yellow”… turns out colors can have a huge effect on our psyche. That’s why we infused our New Spring Collection with a healthy dose of colorful, good vibes. 

GREEN 

Because of its strong associations with nature, green is often thought to represent tranquility, good luck, health and optimism. We also think green is the color that looks good on just about everyone so we use it a lot in subtle stripes and prints to make you shine. 

TURQUOISE 

A color found in nature everywhere from the Northern Lights to Equatorial waters to the caves of the southwest, Turquoise is both a natural color and a sacred color. It’s an indicator of fresh, safe water in the natural world, so Turquoise evokes a sense of serenity.  And since it’s found in minerals formed deep within the earth, Native tribes have often used turquoise to represent wisdom and clarity. We like to tap into turquoise for those high summer styles that make you want to jump in the swimming hole, like corduroy shorts and tank tops. 

RED 

A bright, warm color that evokes strong emotions like passion, excitement, strength, and intensity. We used it in a lot of our boldest prints and our swingiest dresses. 

BLUE 

Another nature color, blue is considered serene, calm, stable, and productive. Paint your office blue to relieve stress, or just wear a blue outfit. Let the zen wash over you… 

PURPLE 

The balance between red and blue, purple is generally known to be balanced, calculated, and powerful. Redder purples (like magenta) tend to bring intensity and energy to the color, while bluer purples (like lilac) bring relaxation and stability. Since purple is a relatively rare color to come across in nature, it is associated with luxury, pride and honor. We like it as little pops of detail in plaids and prints – subtle, but strong. 

YELLOW

It’s the brightest color in the spectrum and the most notable to the human eye. In nature, yellow flowers reflect more sunlight which attracts more pollinators, literally radiating positivity. Yellow is often associated with optimism, happiness, cheerfulness and friendliness. Naturally, it’s one of our all-time favorite colors to wear.

ORANGE

Combines the energy of red and the happiness of yellow. It’s an energetic, creative, and stimulating color – perhaps that’s why so many professional sports teams have orange in their team colors. It’s not as passionate and aggressive as red, so orange is considered balanced. It’s said to restore and rejuvenate our energies when we see it. Sounds great for a one-piece!

BLACK 

Black can get a bad reputation, but in reality it’s a very grounding color. Black is total absorption – it is focused, calm, and strong. In Feng Shui, black is considered harmonizing and should be incorporated in your home, office, and other environments. We feel the same way about your closet – you can’t go wrong with a few staples in pure black. 

WHITE 

Just as black is total absorption, white is total reflection. It reflects the full spectrum back into our eyes, and is therefore, every color. White is pure and clean, innocent, and simple. Hence the plain white tee as the cornerstone of every summer wardrobe! 

 

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