The Story of a Renewed Shirt

Dear Toad&Co, 

I can’t thank you enough. When one of my seams ripped apart in a pogo-stick accident, I thought my days were numbered. I’d had a good life until then – I was born on an organic cotton farm, raised on rainwater and non-synthetic fertilizers, was spun and sewn in a responsible facility, got a fancy non-toxic certification from OEKO-TEX, met my best friend in a small outdoor shop, and spent many years exploring and traveling the world – but I was heart broken to think that I was doomed for the bottom of the landfill. 

But you saved me. 

Instead of being hauled off to the dump, I was sent to Oregon to make the acquaintances of the Renewal Workshop. WOW, what a place! Everywhere there were machines whizzing and buzzing and there were thousands of garments just like me – slightly damaged, excess and returned clothing that had no place in the landfills. Was this heaven? 

My first day there I took a dip in their Tersus washing machine, a state-of-the-art machine that uses CO2 to get deep into the fibers of a garment; there’s no water wasted and all byproducts are captured and reused. 

Next I was off to the seamstresses for new seams, reinforced buttons (just for good measure) and a fancy new label that says “Renewed Toad&Co.” Then I had my first photoshoot, became an internet sensation, and was shipped off to meet my NEW owner.  

Today, I’m the same great flannel I’ve always been but with a renewed sense of purpose: to help change the apparel industry from a linear one to a circular one. I’ve never felt better! 

In gratitude, 

The Renewed Flannel Shirt 

PS – Get your own Men’s Renewed Toad&Co and Women’s Renewed Toad&Co. Then give yourself a high five for leaving a lighter footprint on the planet! 

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