We have been celebrating Earth Day for as long as we’ve been making clothing, which (if you’re counting) is 22 years! Every April 22nd we reflect on the current state of the planet and look at how we can do our part to leave it a little better than we found it. From our deign philosophy to our customer service, we’re committed to creating a greener, more sustainable future for everyone. This year, we’re taking Earth Week (April 16 – April 22) to check-in with all our sustainability initiatives. Follow us on Instagram @toadandcoclothing for our sustainability updates throughout the week, and come say hi at our booth at the Santa Barbara Earth Day Festival!
We may be partial given that Earth Day originated in Santa Barbara, but we truly believe that our hometown has the most awesome Earth Day festival in all the land. With sustainability workshops, eco vendors, and the happy buzz of a community committed to environmental protection, the SB Earth Day Fest is a place for like minds to gather and to grow. This year we’ll have a tent by the beer garden (prime location, if you ask us), and we’re showing off our favorite new eco styles. Stop by our booth to take our polaroid #wearsustainable pledge!
If you play your cards right, you may even meet Dr. Drew, the king of customer service.
This year’s Earth Week theme is End Plastic Pollution, an initiative we have long been committed to. This season we partnered with a recycling company, Repreve, to create men’s and women’s styles made from upcycled plastic bottles. We’re putting our foot down when it comes to single use plastics, but it takes a little bit of action from everyone. So kudos to you for using reusable bags, skipping straws at Starbucks, and ditching plastic water bottles for reusable canteens. By eliminating single use plastic, we all contribute to a healthier, more sustainable planet. Every little bit counts and YOU make a difference. Happy Earth Week!