You know why we love St. Patrick’s Day? Because you gotta wear green – and not just the color, the ethos. We think “green” means sustainably sourced, responsibly made, eco-friendly clothing. Luckily, we’re chock full of it! Making a T-Shirt doesn’t seem too complicated. Source some fabric, sew it up, throw it in a package and off it goes. This “simple” process is repeated each day by clothing manufacturers all over the world. When you do it the responsible way, it’s a lot more complicated than that.
Sustainable manufacturing techniques are few and far between. To keep costs low, clothing companies will source cheap materials and manufacture in unregulated facilities. These methods can have severe impacts on local environments and local communities. Choosing sustainability isn’t always the easy route, but for us it’s the only route. We call it eCo.
For us, it all starts with sourcing good materials. We strive to use sustainable fibers, so you’ll see a lot of organic cotton, recycled polyester, Tencel® and Modal® in our products. We do our best to use bluesign® approved fabrics to trace the environmental impact of a fabric from sourcing to final production. bluesign® is a third party auditor that examines each step in the textile supply chain to approve processes and materials, ensuring they are safe for the environment and factory workers.
When we partner with a manufacturer, we look for manufacturers taking steps above and beyond to promote human rights, sustainability and community culture. Our partner in Turkey, for example, manages the entire manufacturing process, from organic cotton farming to making fabrics to assembling the final garments. Total processing within one country has many benefits: It dramatically reduces the environmental footprint associated with material transportation and increases traceability on all production platforms. They’ve taken their commitment to sustainability one step further by switching to solar energy at the factory – a transition that has reduced their carbon emissions by half. We are proud of the long-lasting relationships we have with many of our vendors and believe that you could visit any of our factories and leave not thinking less of Toad&Co or our products.
Sustainability starts with us, but it continues with you. That’s why you’ll find written in the care tag inside all Toad&Co garments the reminder to “Wear more, wash less. Wear it out or pass it on.” Studies suggest that 58% of the energy and 45% of the water that goes into a garment happens post-purchase, so we recommend that you wear your clothing multiple times before washing to conserve natural resources and prolong the life of your beloved Toad&Co clothing.
Currently 90% of our line is considered eCo and there is always room for improvement. Every season we strive to improve our sustainability efforts and reduce our footprint even more. So when you wear Toad&Co clothing, you’re supporting ethical manufacturing and sustainable business. Together we are a force and together we can affect the future.